Sneh Foundation is a Pune based NGO that works with pre school children to provide them solid nutrition, a good start to education and access to healthcare. They were looking to revamp their website in order to promote their foundation to donors and volunteers.
- Interaction Design
- Visual Design
SNEH wanted to have an online platform that was keen on building trust and come across as a legitimate NGO for donors and volunteers. Their main aim was to provide information in a very transparent manner and ensure donors that the donations were spent for charitable causes.
We had to create a design which was content heavy without overwhelming the users.
This was the first time we worked on a social impact project and hence rather than looking at it as a more complex UX problem which entails forms, interactions and experiences to complex human systems, we approached this service website’s design with the mindset of deep empathy to deem it attractive, effective and elegant for deeper impact on its viewers.
Being a social impact project, we conducted field studies which helped us understand the level of empathy SNEH puts in for under privileged children and were able to translate the same on an online platform.